Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a few characters over the years–destructive raccoons, talking camels, joyful piglets, gleeful woodchucks and Pinocchio–only two have been in multiple spots and only one had its own sitcom. Most people think of the Gecko when they…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most