Frances Allen, the CEO of Checkers and Rally's Drive-In Restaurants, has had a remarkable career journey that took her from...
Year: 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Visionary, Vision Is Scary CMO tenures are shrinking....
WELLINGTON, Thursday: Māori health authority Te Aka Whai Ora has launched a new campaign, Presenteeism, via Clemenger BBDO Wellington and...
Now that Hollywood's actors have joined screenwriters in a dual strike seeking higher pay, restructuring of residuals and prohibitions on...
Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout...
//www.youtube.com/watch?v=Y3ZpD38AVRc AUCKLAND, Thursday: Blunt Umbrellas has launched its first global brand work with an intricately choreographed film via Thinkerbell Aotearoa....
Authenticating AI-generated content, or watermarking, has gained traction these last few months. In July, companies including OpenAI, Google and Meta...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Contextual Advertising appeared first on AdExchanger. AdExchanger
AUCKLAND, Thursday: In a new retail and digital campaign, Lotto New Zealand’s in-house creative team has turned back the clock...
With a drop in global marketing spend impacting WPP in the first half of the year, CEO Mark Read is...