Advertising is the only language of communication between the consumer and the brand. If you personify brands, and a consumer's...
Year: 2023
Whether you watched it for the sport, the iconic half time show, or simply for the ads (we know what...
In May 1998, a tank waving a Union Jack rolled through the streets of New York toward Times Square. Once...
GroupM has announced Melissa Hey as Chief Investment Officer in Australia & New Zealand, replacing Seb Rennie. She will oversee...
Fox was the big winner during Super Bowl 57. Ratings for Sunday's matchup between the Kansas City Chiefs and the...
HYPER, New Zealand’s leading provider of place-based retail media channels, has announced the completion of the country’s first specialist liquor...
Chemistry has hired Sarah Chernishov and Matt Watts as Creative Directors to further boost the agency’s creative firepower, following several...
Recently, I gave ChatGPT, OpenAI's artificially intelligent content creator, the following prompt: "Write a five-sentence paragraph about what ChatGPT means...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crushin’ It Because Microsoft’s proposed acquisition of Activision...