The integration is the latest sign that agencies are getting serious about supply-path optimization (SPO) by forging direct relationships with...
Year: 2023
A die-hard football fan named Andrew has converted his garage into a mini-stadium, surrounding himself with team memorabilia and indulging...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Big Lame Last year’s Super Bowl ads...
To promote the immersive gaming worlds players can access through its PlayStation 5 (PS5) console, Sony Interactive Entertainment (SIE) has...
In the weeks following the US lockdown in early 2020, Delta lost more than 90% of its revenue, the airline’s...
Disney’s Lisa Valentino is speaking at AdExchanger’s Industry Preview in New York City on February 7. Click here to register. In...
Companies throughout the ad tech ecosystem are reckoning with the fact that, due to the revised definition of “business purpose”...
Welcome to Marketing Morsels, Adweek's weekly sampling of the most delectable brand stunts and campaigns we saw this week (but...
Recent breakthroughs in artificial intelligence have raised fresh questions over the impact the technology could have on content production for...
Dee Snider can still screech out a tune that harkens back to his Twisted Sister days--and shatters any nearby drinking...