R?my Martin XO and Fred & Farid have reunited many of the participants in its 2022 Lunar New Year campaign...
Year: 2023
When it comes to privacy compliance, who you work with matters. Verification startup Neutronian just released a new score for...
A company's heritage is often a reliable incubator for its mascots. When Borden sought to convince consumers that pasteurized milk...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google’s Performance Max is...
This week, the GQ franchise GQ Sports announced the launch of its first consumer event, a one-night celebration tied to...
TV industry execs talked clean rooms at CES – including their ironic lack of interoperability. Advertisers will need more than...
To help consumers counter the impact of inflation, McDonald's has begun a campaign in Sweden to travel back in time...
With 100 million customers and a homegrown CDP, Intuit is a data-driven brand, says Intuit CMO Lara Balazs. But beyond...
It has been quite a fall from grace for Meta on the annual Best Places to Work 2023 list from...
Success in the first-party web is based first and foremost on relationships, quality and trust, neither of which are improved...