Programmatic

With AI’s Help, Native Can Mean More Than Made For Advertising Links

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers.  But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark corner of the native advertising universe: MFA articles placed in the so-called “chumboxes” that appear in the footers of premium news sites. At […]

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