November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Future of Content: Fewer Buzzwords, More Feelings

Many words are ubiquitous in brand language these days but perhaps none is quite so omnipresent as “content.” That reductive, catch-all term that means everything and nothing, and is touted by so many as the way to “connect with an audience” and “build community” (a couple more buzzwords there for you). That’s not to say…
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