Programmatic

Despite Criticism, Golden Globes Reaches Largest Audience in 4 Years on CBS

The revamped Golden Globes was looking to have an award-worthy start on CBS on Sunday, and–against the odds–it might’ve achieved that. The early numbers are in, and Sunday’s 81st Golden Globes averaged 9.4 million viewers on CBS, which is up 50% from last year’s show for NBC. That marks the largest audience since 2020, according…
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