Raymond McKay, Emily Moon to represent ADC Awards for New Zealand

NEW YORK, Today: The One Club for Creativity has announced the global jury for the ADC 103rd Annual Awards, including two from New Zealand. (The One Club calls itself “the world’s longest continuously-running global competition celebrating excellence in craft and innovation in all forms of design and advertising”).

Representing New Zealand is Raymond McKay, chief CD at Run Aotearoa in Auckland who is named to the Interactive jury, and Emily Moon, founder, executive producer, and agent at Loupe Agency in Auckland, will be a judge for the Photography discipline.

Judging will finish in April 2024, with finalists announced in May. Gold, Silver and Bronze Cube winners will be announced at the ADC 103rd Annual Awards ceremony during Creative Week 2024 in New York, taking place May 13-17.

Entries can be submitted now, with fees increasing after each deadline period. Regular deadline is January 26, 2024, with extended deadline of February 16, and final deadline March 1.

One notable change for the ADC 103rd Annual Awards is Best of Discipline honours will be awarded to brand-based work only. Entries for non-profit clients are no longer eligible.  

This year will also mark the show’s first Best of Non-Profit award, presented for the top-scoring work from across all disciplines done for a non-profit client as voted by the entire jury. Best of Non-Profit will receive the same points as a Best of Discipline winner.

“Representing New Zealand is Raymond McKay, chief CD at Run Aotearoa in Auckland who is named to the Interactive jury, and Emily Moon, founder, executive producer, and agent at Loupe Agency in Auckland, will be a judge for the Photography discipline.”

Other highlights for the ADC 103rd Annual Awards include:

• Rankings Points – All awards will receive rankings points, multiple awards for the same work within a discipline will not be de-duped
• Storytelling Categories – Advertising discipline expanded with new categories for Storytelling in Humor and Drama genre
• Continued partnership with creative community Working Not Working on event and content collaborations, as well as the special Freelancer of the Year award
• ADC Members’ Choice Award, where freelance members of both The One Club and Working Not Working are invited to cast votes for their favorite entry amongst the year’s top-scoring works in all ADC Design disciplines
• Tiered pricing
• A special tiered pricing structure makes it easier for smaller agencies, studios and freelancers to participate. Larger agencies and brands pay the standard entry fee; smaller shops get a discount on entries (amount varies by discipline), and freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee
• Unlike for-profit awards shows, The One Club is a non-profit organisation that puts revenue generated from awards entries into programs that serve the industry under the club’s four pillars: Education, Diversity, Equity & Inclusion, Gender Equality and Creative Development

The complete ADC 103rd Annual Awards jury can be viewed here: adcawards.org/jury