Sky Business & Quantum Jump level up hotel entertainment (updated)

AUCKLAND, Thursday:  Developed with the support of strategic marketing agency Quantum Jump, Sky Business have launched a B2B communications programme to accommodation sector customers.

Chris Shaw, Head of Sky Business Sky Business Chris Shaws said: “Our focus is helping Kiwi businesses access the very best of Sky’s content and services – to do this identified the need for deeper engagement and a better understanding of their customers.

“In a post-Covid landscape where the accommodation sector faces many challenges, and there is increased pressure from competing global entertainment services, Sky identified that a tailored approach for each accommodation sector would be most beneficial.

“From helping customers convert their analogue systems to digital, to offering easy in-room casting with improved content packages, Sky Business is there every step of the customer journey.

“With the key barriers to purchase identified as price and lack of product knowledge, we acknowledged the need to really nurture our existing clients.

“With customers from all ends of the accommodation sector and a range of packages and solutions available, engaging on a personalised level was fundamental to delivering effective solutions.

“Our focus is helping Kiwi businesses access the very best of Sky’s content and services.”

“With Quantum Jump’s help, we set about offering exciting treats and wrapping around a highly personalised journey through to purchase. We’ve developed purpose-driven comms that demonstrate value at each touchpoint.”

Segmented campaign
Senior marketing manager (Sky Broadband and Business)Jess Mason  said: “This has been a fascinating project digging into the extensive offering of Sky Business and finding ways to resonate with diverse hotel operators, creating a responsive and segmented campaign approach.”

Quantum Jump ceo Ben Goodale said:“We look forward to enjoying the benefits of Sky Business ourselves during future hotel visits!”

Leveraging marketing automation and customer journey strategy, emails have been targeted based on existing packages – and offer incentives to upgrade.

Chris Shaw “It comes down to listening to the customer and putting them first.

“Sky Business is there to be a commercial partner and a significant part of that partnership is understanding and personalisation – the better we know our customers, the more we can help them.”

The ongoing programme includes marketing automation, eDMs, and online.

CREDITS

Sky Business

Chris Shaw: Head of Sky Business
Jessecca Mason: Senior Marketing Manager Sky Broadband and Business
Marcus Brown: Senior Product Lead – Sky Business
Bennet Lee: Sky Business Commercial Manager
Josh Numanga: Sky Business Marketing Lead

Quantum Jump

Wayne Pick: Creative Partner
Duncan Blair: Copy
Justin Biddle: Digital & Production
Helen McGrath: Group Account Director
Bella Chaytor Waddy: Account Manager
Ben Goodale: CEO

About Quantum Jump
Established in 2019 by ad executive Ben Goodale (ex MD of Tequila\Auckland, founder of justONE, MD of 99), Quantum Jump is a specialist strategic marketing agency which offers best in class heavy duty thinking on marketing strategy,  strategic creative for brand and retail, and data driven marketing including loyalty, CRM, CX,Marketing Automation and digital advertising.

• quantumjump.co.nz