November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Paramount Confirms It Won’t Return to Upfront Week

Paramount is being upfront about its upfront week exit. Top line Today, Paramount has confirmed it won’t be returning to upfront week in 2024. Instead, the company will once again host a series of “high-impact, intimate upfront gatherings” for each of its agency partners and their clients across New York, L.A. and Chicago, a Paramount…
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