Paramount is being upfront about its upfront week exit. Top line Today, Paramount has confirmed it won’t be returning to upfront week in 2024. Instead, the company will once again host a series of “high-impact, intimate upfront gatherings” for each of its agency partners and their clients across New York, L.A. and Chicago, a Paramount…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Post Malone and Shane Gillis Come Knocking in Bud Light’s Super Bowl Teaser
Creator Marketing Platform ShopMy Raises $77.5 Million
NBC News Cuts 40 Employees as Part of Strategy Realignment