Marketers Won’t Have It Easy in 2024—but When Do They Ever?

Should you need proof of the pressures marketers are under these days, consider the example of Solo Stove. In November, this maker of sleek, aluminum firepits announced that it had signed Snoop Dogg as an endorser. In a spot that dropped just before the holiday season, the eminence grise of hip-hop–who’s known for firing up…
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