November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

WPP CEO Mark Read on Doubling Down on AI and US Growth

Agency network WPP is set to double down on growing its artificial intelligence offerings, which will include an investment of $ 317 million (GBP250 million) this year, but it won’t forget about its roots in creativity, CEO Mark Read said. Speaking with ADWEEK ahead of WPP’s Capital Markets Day previewing its plans for the year ahead,…
Adweek Feed