Programmatic

Why Does Nielsen Keep Suing Its Competition?

VideoAmp is the latest TV measurement contender to get slapped with a lawsuit from Nielsen. Nielsen’s suit against VideoAmp, filed last week in Delaware court, accuses its rival of infringing on two patents granted to Nielsen in the past two months. The patents cover technology Nielsen uses to collect and report TV viewing data, such […]

The post Why Does Nielsen Keep Suing Its Competition? appeared first on AdExchanger.

AdExchanger