November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Geico Releases Its ‘Legend of the Lizard’ Documentary Leading Up to the Super Bowl

A few ads ago, Geico reintroduced its famed Caveman character, luring him out of his comfort zone to appear in what he thought was a documentary about him. He was wrong. Geico was instead interviewing the Caveman for a documentary about the insurance company’s most famous mascot, the Gecko, who was introduced in 1999. At…
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