The Super Bowl is advertising’s favorite holiday. At $ 7 million for a 30-second spot, it’s also its most expensive opportunity. Whether it’s the glitz and glam of celebrity and influencer appearances, a repetitious messaging strategy (we’re looking at you, Temu) or trying to force a viral moment, the pressure is on advertisers to stand out […]
The post Advertisers In This Year’s Super Bowl Fumble On Sustainability – For Now appeared first on AdExchanger.
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