November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Greenwashing Crackdown Begins on EU Brands Making Vague Eco Claims

European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened. The European Parliament made recommendations to strengthen its legal framework, which, alongside vague net zero and sustainability claims, will also include carbon neutral/reduction claims around products and the banning of brand-owned…
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