Nostalgic Smokey Bear Campaign Celebrates the Impact of America’s Longest-Running PSA

Smokey Bear has educated generations of Americans about how to prevent wildfires since the U.S. Department of Agriculture Forest Service introduced the mascot in 1944. A nostalgic campaign celebrates the character’s 80th birthday and the impact of the country’s longest-running public-service announcement, while keeping it fresh with a new voice actor and look. “Decades,” created…
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