Smokey Bear has educated generations of Americans about how to prevent wildfires since the U.S. Department of Agriculture Forest Service introduced the mascot in 1944. A nostalgic campaign celebrates the character’s 80th birthday and the impact of the country’s longest-running public-service announcement, while keeping it fresh with a new voice actor and look. “Decades,” created…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Post Malone and Shane Gillis Come Knocking in Bud Light’s Super Bowl Teaser
Creator Marketing Platform ShopMy Raises $77.5 Million
NBC News Cuts 40 Employees as Part of Strategy Realignment