December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Empowered Customers Are Driving a New Era of Brand Meritocracy

As personal AI assistants become commonplace, they will usher in an era where a product’s appeal will be more closely linked to its objective substance, the experience it offers and its legitimacy as evidenced by AI-crawlable digital sources. In response, brands must evolve their approach to connecting with consumers; they must now appeal to AI…
Adweek Feed