November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Straight Shooting With Invisalign

Kamal Bhandal, global VP of brand and consumer experience at teeth-straightening company Invisalign, has advice for ad tech and mar tech vendors when pitching their wares to brands. First, don’t underestimate the technical expertise of your target audience. “Assume the person on the other side of the table knows about technology and isn’t a novice […]

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