November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Branding and Performance Are Becoming More Closely Aligned

When it comes to ecommerce, brand building and engagement are becoming increasingly complex as technology develops and platforms emerge. This means marketers are constantly trying to understand where they need to focus their attention while improving business performance at the same time. Executives from Kate Spade and skincare brand Starface World both agreed that the…
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