Programmatic

Walmart’s Vizio Deal Isn’t About TV – It’s About Data

There is an old adage in consumer electronics that the hardware business, with its tight margins and fickle consumers, is, well, a hard business. To think that Walmart decided to invest billions of dollars into building and selling TVs faster, better and/or cheaper than Vizio misses the point of the acquisition last week.   While Walmart […]

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