IMANZ names Kath Mitchell as new GM

AUCKLAND, Today: Independent Media Agencies New Zealand (IMANZ) has appointed Kath Mitchell as its first General Manager. She transitions to IMANZ after a significant tenure at TVNZ, recently holding the role of General Manager, Trade Marketing. Her background includes influential positions at Yellow, American Express, and Air New Zealand.

Kath Mitchell is set to utilise her extensive experience gained from working with top-tier brands and agencies throughout New Zealand. She aims to advocate effectively for the nation’s independent media agencies. “This is a fantastic time to be stepping into a role championing the value of Aotearoa’s independent media agencies,” Mitchell stated. “The appetite for Kiwi-owned expertise has never been stronger, and the depth of talent across our member base is exceptional.”

“Kath’s real superpower is her exceptional relationship management skills and her infectious enthusiasm that has made her a well-regarded leader within our industry.” – Alex Radford

Mitchell looks forward to supporting over 30 member agencies and their partners, enhancing their visibility and value in the market. Her role involves driving the growth and operational success of IMANZ, advocating for its members and partners.

Alex Radford, IMANZ chair and co-founder of D3, expresses his excitement about Mitchell’s appointment. “Kath’s real superpower is her exceptional relationship management skills and her infectious enthusiasm that has made her a well-regarded leader within our industry,” Radford commented. Her knowledge and dedication to innovation are seen as key to leading IMANZ into the future.