December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Code and Theory’s Michael Treff Channeled Punk Energy to Fuel His Career

Being in a punk band is not a requisite for getting into the ad industry. In fact, it’s anything but the normal starting point, but it worked for Michael Treff, who went from punk musician to record label owner to agency CEO. Treff is CEO of Stagwell agency Code and Theory, but he followed a…
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