November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Oscars 2024 Preview: The Ad Moments to Watch

Roll out the red carpet because brands appear to be reconsidering the much-maligned TV awards show, often seen as old-fashioned and dusty in the digital age. One of the granddaddies of the genre–the Oscars–could become a coveted water-cooler moment because of the ads launching in and around the broadcast this weekend. Ahead of the 96th…
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