December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Exclusive: How Jimmy Kimmel Pulled Off Surprise Tequila Shots at the Oscars

When it comes to viral marketing at the Oscars, Don Julio is taking its shot. At the 96th Academy Awards on Sunday, host Jimmy Kimmel and his right-hand-man Guillermo Rodriguez “surprised” Best Actor nominee Colman Domingo with Don Julio margaritas live during the show. In the bit, which had Kimmel taking a tequila shot on…
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