December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The V&A Museum Hosts an Elaborate Treasure Hunt That Indulges Niche Passions

Museums are sometimes seen as dusty, irrelevant institutions in the digital era. Young people may be more interested in scrolling TikTok than staring at a painting or sculpture in an art gallery. The V&A Museum in London is tackling that challenge head-on with an elaborate campaign that caters to a wide range of specific and…
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