Impossible Foods, following through on a pledge in 2023 to revamp its marketing, debuted new branding and packaging for its meat alternatives, trying to boost a battered category and win over new consumers. The effort, announced at the annual Natural Products Expo West conference near Los Angeles, addresses a few of the nascent industry’s pain…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce