November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Impossible Foods Debuts ‘Meatier’ Message to Target a Wide Demo

Impossible Foods, following through on a pledge in 2023 to revamp its marketing, debuted new branding and packaging for its meat alternatives, trying to boost a battered category and win over new consumers. The effort, announced at the annual Natural Products Expo West conference near Los Angeles, addresses a few of the nascent industry’s pain…
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