Mahindra appoints Bettle-Associates to launch brand in NZ

The Indian automotive giants, Mahindra has appointed Bettle-Associates to launch their brand across New Zealand.

Appointing Bettle-Associates came after a competitive process along local and international agencies that started in late 2023.

Bettle-Associates are now responsible to bring one of India’s leading corporations already in over 100 countries to Aotearoa after discussion to expand further.

In 2024, the partnership will prioritise short-term speed-to-market activities and longer term brand development.

“We are obviously thrilled to have been chosen to support Mahindra in building its brand and growing demand in the Kiwi market,” says B-A Managing Director, Will Peart.

“Having the opportunity to connect and align with not only the local team but also the most senior (Mumbai-based) marketing people in the group has given us a great deal of confidence in the relationship and the opportunities ahead. This is also a great endorsement of our central strategic and creative capabilities. We’re looking forward to get started.”

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