South Pacific Pictures rebrands for a bold future

AUCKLAND, Today: South Pacific Pictures (SPP), New Zealand’s TV and film giant, celebrates its 35th year with a bold rebrand. Out with the old logo, in with a new era, symbolising a dynamic leap forward in an ever-changing industry.

SPP is renowned worldwide, creating over 6000 hours of content. With fresh goals and top leaders Kelly Martin and Andrew Szusterman at the helm, the rebrand reflects a commitment to innovation and seizing new opportunities.

The familiar “starfish” logo is retired, making way for a new, sleek “SPP” typographic logo. This change honours the industry’s affectionate nickname for the company and ushers in a modern identity.

The company’s old tagline makes way for “More to See,” showcasing the broadening scope of SPP’s content. This new slogan mirrors the company’s evolution beyond drama to diverse media forms.

“Whilst SPP is a stalwart of industry, we also boldly embrace change and opportunity.”

Kelly Martin highlights the rebrand’s timing, “Whilst SPP is a stalwart of industry, we also boldly embrace change and opportunity. High quality drama like Shortland Street, Outrageous Fortune, and The Brokenwood Mysteries are proud pillars of the heritage of SPP … However, over the past couple of years, we have also had great success with reality, documentary, and even live events. Our new brand reflects our ambitious and multifaceted approach moving forward”.

SPP is pushing boundaries, from streaming classics on YouTube to embracing fresh talent and ideas. Andrew Szusterman sees the rebrand as more than a visual update; it’s a commitment to growth and adaptation in a rapidly evolving industry.

The people behind SPP’s success are the core of its rebrand. Kelly Martin emphasises the significance of the refresh, developed by These Guys I Know, as a celebration and inspiration for the entire team, “It is as much a stake in the ground for ourselves and our collaborators as it is for external parties. We’re celebrating where we have been and intentionally signalling a future focus. The new brand sets a confident course for the future. It’s an exciting time for us”.