Anna Yates steps up as Executive Creative Director at Stanley St

AUCKLAND, Yesterday: Big news from Stanley St: Anna Yates has been bumped up to Executive Creative Director! She’s the brains behind some killer campaigns and is all about fostering local talent.

Anna’s gearing up to push Stanley St’s creativity to the next level. She’s mixing digital savvy with data smarts and is pumped to steer the ship. Anna says: “I’m excited to be stepping up to the plate to drive noteworthy work, both for our existing clients, and new clients looking for a more integrated approach to their marketing.

“I strongly believe there’s nothing more powerful than a creative idea that transcends the medium and embraces new technologies in unexpected ways – always backed by real human insight and storytelling.”

James McHoull, the big boss at Stanley St, is over the moon about Anna’s promotion. He’s watched her work magic for two years and knows she’s the one to lead the creative charge.

“I’m excited to be stepping up to the plate to drive noteworthy work, both for our existing clients, and new clients looking for a more integrated approach to their marketing.”

McHoull added: “Having worked with Anna for over two years I’ve seen first-hand how dedicated she is to her craft. She’s passionate about the clients she works with and I’m looking forward to her taking the lead as Executive Creative Director.”

As for Stanley St, they’re not just sticking to the old ways. They’re diving into data, tech, and AI to spice things up. And Susan Browne, the COO, is all about embracing change and innovation, especially with Anna’s fresh perspective.

She adds: “As the industry evolves, so are we. And with the world changing around us, we needed someone with rich experience of the old, whilst whole-heartedly embracing the new.

“Future-focused and strategic, with an unstoppable drive to create world-class work, Anna is a creative force. It’s also great to have another woman in a leadership position for what is traditionally a male-dominated role.”