November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Starbucks Just Dropped Its Global CMO Role. Here’s Why

Starbucks is the latest brand to shelve the global chief marketer role. Instead, it has unveiled a new structure that will see regional chief executive officers (CEOs) take responsibility for the business in each market, working alongside regional marketers. The coffee chain has promoted current evp, chief marketing offer (CMO), Brady Brewer — who joined…
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