Crimtan expands in Australia names Lauren Crosby ANZ director

AUCKLAND, Today: Joshua Wilson of Crimtan just rolled out a fresh sales leadership team, spotlighting Lauren Crosby as the new Commercial Director for ANZ. She’s tasked with energising Crimtan’s growth in the region.

Previously the Head of Client Services for JAPAC, Crosby is now geared up to lead. She’s bringing her vast experience from the retail world to spearhead Crimtan’s commercial ventures in ANZ.

Supporting Crosby, Karim Abboud, Andy Battye, Daniel Kamalaneson, and Sorcha Young join the team. They’re all set to mix their unique experiences with Crimtan’s strategies to propel growth and client relations.

Joshua Wilson said, “Crimtan has always taken an educational and consultative approach with brands and advertising agencies to keep them up to date with the ever-evolving digital marketing landscape. I am thrilled to have Lauren leading our ANZ operations.

“I’m grateful for the opportunity to lead Crimtan’s Australia and New Zealand team as we continue on a tremendous growth trajectory.”

“Her knowledge and expertise in the ad tech space will help clients maximise their marketing budgets for optimum performance.”

Crosby shared, “I’m grateful for the opportunity to lead Crimtan’s Australia and New Zealand team as we continue on a tremendous growth trajectory. Having been with Crimtan for over four years as the Head of Customer Success for APAC, my role was focused on growing existing client relationships, and I am privileged to work with an incredible team.

“I look forward to bringing that knowledge and expertise as we expand our relationships with brands to build efficient marketing campaigns across the entire customer lifecycle journey.”

Karim Abboud expressed, “I’m excited to be joining Crimtan, a trusted partner to brands with a mission to make the complex world of programmatic simple and specialising in dynamic creative. As we move towards a cookieless world, Crimtan is already driving new partnerships and improving its technology to help brands navigate the change and to continue delivering value for our customers.”