Programmatic

Reddit’s Jen Wong Has a Plan to Juice Post-IPO Growth

Newly public Reddit has to level up its performance-driving products, and–after 20 years–figure out how to more fully monetize its signal-rich chat-based content. Reddit’s long-awaited IPO values the platform at $ 6.5 billion on 2023 revenues of $ 804 million (98% driven by ads), with a loss of almost $ 91 million. While it’s growing, it missed its…
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