Newly public Reddit has to level up its performance-driving products, and–after 20 years–figure out how to more fully monetize its signal-rich chat-based content. Reddit’s long-awaited IPO values the platform at $ 6.5 billion on 2023 revenues of $ 804 million (98% driven by ads), with a loss of almost $ 91 million. While it’s growing, it missed its…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs