November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

ID Spoofing Dents Campaign Performance

Swapping out IDs that aren’t available in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These practices, dubbed ID spoofing, have been under increased scrutiny since February and are the subject of conversations within the IAB Tech Lab. While it’s tricky to detect when ID spoofing is happening, that will only…
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