Programmatic

There’s A Revolution Transforming Women’s Sports. Are Retail Brands Keeping Pace?

Women’s sports are breaking through age-old barriers. In the past few years, we’ve witnessed significant progress, notably highlighted by the 2023 Women’s World Cup, which saw women’s sports take center stage. That momentum gained further traction when EA Sports included women’s teams and players in their video game for the first time with EA FC…
Adweek Feed