Retail media has a serious attribution problem. Closed-loop purchase attribution is one of the main selling points of retail media. It’s why retail media network (RMN) placements are so expensive relative to open programmatic. But purchase attribution can be gamed by programmatic metrics and create perverse incentives for RMNs to serve ads across low-quality and […]
The post How RMNs Use MFA And Cheap Inventory To Game Attribution Rules appeared first on AdExchanger.
More Stories
WPP makes major AI move with InfoSum deal
Tuesday, April 1 Evening Cable News Ratings: Special Elections Boost CNN’s Primetime Numbers
PEDIGREE® helps pet parents spot the porkies with new Lie Detector