November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Bot Or Not?

Digital media company Nubai Ventures is taking ad platform Outbrain to court. Nubai claims Outbrain knowingly sent a high degree of bot traffic to its site because Nubai didn’t pay a premium for sponsored link placements on high-performing sites. That premium, by the way, allegedly amounts to just around five cents per click. Sure, it’s […]

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