November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Brands Are Scared to Use LGBTQ+ Marketing That Works

Brands know LGBTQ+ marketing helps grow their business–they’re just afraid to use it. A study released exclusively to ADWEEK by the ANA found that despite 82% of marketers believing there’s still significant room for more marketing that includes LGBTQ+ people, just 55% of brands actively marketed to or included the LGBTQ+ community in their marketing….
Adweek Feed