Invivo launches Wine AI – the next-gen SommelAIr – this April 1st

AUCKLAND, Today: Innovative Kiwi winery, Invivo, known for its global collaborations with Graham Norton and Sarah Jessica Parker, is thrilled to unveil its latest collaborator: AI.

Invivo and AI unveil their latest breakthrough: “Wine AI – the Next-Gen SommelAIr.” This pioneering platform represents a groundbreaking partnership between Invivo and cutting-edge technology, poised to revolutionise the wine industry. Wine AI promises to redefine how consumers discover and enjoy wine, offering a personalised and futuristic approach to wine selection.

Imagine a bottle of wine that not only understands your individual palate, but also predicts your future taste preferences. Powered by state-of-the-art algorithms, this AI-driven technology connects directly with the user’s palate and mind, akin to having a qualified sommelier from the future guiding your wine choices with unmatched precision and sophistication.

“Our vision with Wine AI is to redefine the wine selection process and elevate it to new heights,” said Rachael Everitt, Global Head of Marketing at Invivo. “By leveraging cutting-edge AI technology, we’re creating the ultimate level of personalisation with a wine experience that adapts to each consumer’s unique palate and preferences.”

“Our vision with Wine AI is to redefine the wine selection process and elevate it to new heights.”

Commenting on the marketing campaign, Rachael adds
“This has been in development for several weeks now and we’re thrilled to unveil it to the world. Going through ideation with ChatGPT was a fun and interesting process – we’re pleased with the final concept after several rounds of feedback and some curation by the Invivo team.”

Key features of Wine AI – The Next-Gen SommelAIr include:

• Personalised recommendations: Wine AI analyses user preferences and behaviour, connecting directly with the user’s palate and mind to deliver customised wine suggestions that align with individual tastes
• Predictive Analytics: The platform uses predictive analytics to anticipate future taste preferences, ensuring recommendations remain relevant and accurate over time
• Seamless Integration: Wine AI seamlessly integrates its user’s palate and mind to a variety of platforms, including mobile apps and smart devices, providing users with instant access to personalised wine recommendations 

CAMPAIGN CREDITS

Creative: Invivo and Chat GBT
Image: Adobe AI and Design Dairy