Last year, Pereira O'Dell (POD) employees evaluated the agency's marketing tactics as though it were one of their clients, and...
Month: March 2024
AUCKLAND, Today: Everyone loves dogs, but it seems folks are on the hunt for a pet that’s more low-maintenance –...
In 2021, Coca-Cola handed WPP its $ 4 billion ad account. At the time, it gave new bespoke agency Open...
As it celebrates its 45th anniversary, ADWEEK is entering a new era with the appointment of Ryan Joe as its...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pairing Performance Google snagged its first major CTV...
Throughout Kristen Cavallo's 30-year career, she's never backed down from an opportunity to defend creativity. Cavallo rose to the top...
Retail media is all the rage. But while industry dialogue around this market focuses on innovation (e.g., CTV/programmatic applications for...
In order to encourage college basketball fans to get their March Madness brackets in for a chance to win $...
Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang,...
Tonies, an interactive audio platform for children, has named creative business Anomaly as its agency of record to support its...