Ahead of this weekend's National Women's Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally...
Month: March 2024
On this week's episode of TechMagic, host Cathy Hackl is at SXSW. She shares what she has seen and previews...
Marketing has never been easy, but inflation has challenged the majority of CMOs to do more with less and stretch...
On this week's episode of Marketing Vanguard, ADWEEK's Jenny Rooney sits down with Gerald Youngblood, chief marketing officer of Lenovo...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A CrowdTangled Web We Weave Meta will shut...
It's probably a sign of the times that reality stars like Hannah Brown--an alum of The Bachelor, The Bachelorette and...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: ‘C’ Was For Cookie appeared...
AUCKLAND, Yesterday: McDonald’s is shaking things up with their Surprize Fries campaign, aiming to sprinkle a little extra joy into...
Sarah Freund is very much in the prime of her career as director of media at Brill Media. But she's...
Streaming services that monetize with ads must prioritize engagement first and foremost. But programmers and investors alike named engagement as...