November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

All Marketing Is Performance Marketing

If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. To designate certain strategies and tactics as driving performance implies that other tactics, like brand marketing, don’t perform – and that’s simply not the case, Schultz says, on this week’s episode of AdExchanger Talks. Marketing is “100% […]

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