December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How the Bud Light Boycott Changed Marketing

The idea behind Bud Light’s #EasyCarryContest, which debuted around this time last year, was straightforward: Offer people a chance to win $ 15,000 for posting a video of themselves carrying as many cans, bottles or glasses of beer as possible. Much like some of the footage participants shared online, the outcome has been messy. Enter to…
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