November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why CeraVe, Velveeta and Bottega Veneta Are Putting the Paparazzi on Speed Dial

While some A-listers shirk the paparazzi, others accept the press pack are part and parcel of show business. Some celebrities even stage their own photoshoots, inviting photographers to capture seemingly candid moments and shop them around the tabloids. Now advertisers including Velveeta, CeraVe and Italian luxury brand Bottega Veneta are taking a leaf out of…
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