The E.W. Scripps Company wants to flip the script on how advertisers see it this upfront season, and it’s doing so with a little help from Caitlin Clark. With upcoming opportunities around Caitlin Clark and the Indiana Fever and an ION rebrand, Brian Norris, the company’s chief revenue officer, told ADWEEK that he wants marketers…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
WPP’s Q1 Revenues Slide 5%, but Tariffs Aren’t to Blame
Revolving Door Roundup: Gary Tuchman Departs CNN After 35 Years
The Winners and Losers of Google’s Big Cookie Reversal