December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Scripps Upfront Pitch Deck Showcases Caitlin Clark WNBA Games, ION Rebrand

The E.W. Scripps Company wants to flip the script on how advertisers see it this upfront season, and it’s doing so with a little help from Caitlin Clark. With upcoming opportunities around Caitlin Clark and the Indiana Fever and an ION rebrand, Brian Norris, the company’s chief revenue officer, told ADWEEK that he wants marketers…
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