SquareSpace launches first-ever Trans-Tasman brand campaign

Website-building platform Squarespace has revealed its first Trans-Tasman brand campaign in both Australia and New Zealand, one of the NYSE-listed company’s fastest-growing regions.

Squarespace is tapping into the notion that a business idea can come from anywhere, encouraging both Aussies and Kiwis to look under their nose for an opportunity to monetise what they already know or have.

Squarespace brings this to life with the ad concept of a boat captain who creates a modern business idea called ‘Hitch on the Ditch’, marrying Aussies and Kiwis who can’t choose which country to have the ceremony in on his own boat.

“Modern day entrepreneurs know that finding success doesn’t mean always coming up with a category-defining idea,” said Alex Neilson, Squarespace’s Senior Marketing Manager for Australia & New Zealand. 

“This brand campaign aims to challenge the standard definition of entrepreneurship and encourages more Aussies and Kiwis to see what opportunities lie right in front of them. A good idea can come from anywhere, and at Squarespace we believe that a website can really help bring your idea to life.”

Beginning today, the brand campaign will be showcased across TV, online radio, digital, video and social across both Australia and New Zealand, and was spearheaded entirely by Squarespace’s award-winning in-house creative team.

“As we enter our third decade, this was a special campaign to work on, harnessing the talent of our  in-house creative team,” said Ben Hodgin, Squarespace Senior Creative Manager.

“While Australians and Kiwis have many similarities, there’s also a friendly rivalry that exists between the two which tends to lead to some cheeky banter. We decided to lean into that as the core of the idea and started by looking at the halfway point between the two countries.

“Or, neutral territory if you will. Turns out, it’s in the middle of the Tasman Sea. We asked ourselves, who would start a business here? Enter Captain Kev.”

Credits

TV

Client / In-House Creative: Squarespace

Chief Creative Officer: David Lee

VP, Creative: Ben Hughes

Senior Director, Creative: Gui Borchert 

Senior Creative Manager: Ben Hodgin

Staff Copywriter: Adam Bailey

Staff Art Director: Bart Graziana

Brand Designer: Jaycee Masucci

Senior Motion Designer: Jon Sudarkasa

Senior Director, Creative Production & Operations: Erica Kung

Staff Producer: Marisa Wasser

Head of Business Affairs: Kiersten Bergstrom-Pavlik

Business Affairs Manager: Luke Richard

Staff Video Editor: Sarah Harvey

Senior Director, Creative & Brand Strategy: Nate Skinner

Brand & Creative Strategy Manager: Olivia Cohen

Social Media Strategist: Celeste Scott

VP, International & GTM: Jacqueline Gonzales

Director, International Marketing: Michael Stocks

Senior Marketing Manager: Alex Neilson

Production: Academy Films

Bulgaria Service Company: B2Y

Director: Gui Borchert

Director of Photography: Stuart Graham

Production Designer: Kristian Lekov

Line Producer: Megan Porche

Executive Producer: John Nguyen

Post: Blacksmith

Colorist: Mikey Penanich

VFX Supervisor: John Shirley

Online Artist: John Shirley, Louis Schacte

Compositor: Dylan Nett

Producer: Therese Mayer

Colour Producers: Adam Vevang, Dan Butler 

Managing Director: Meghan Lang Bice

Music: Epidemic Sound

ES_Meet Me in Montmartre – The Fly Guy Five 

Mix + Sound Design: Lime

Audio Mixer: Jeff Malen

Audio Assistant: Jeremy Nichols

Associate Producer: Cassie Underwood 

Executive Producer: Susie Boyajan 

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