November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Social Playbook Is Dead. Long Live the Social Philosophy

It’s the summer of 2023 and our team is putting the final touches on a 100-page social playbook for a client. Boom, another social platform launches. It’s not the first (or last) time this has happened. But at the time, this thought occurred: Why are we spending hundreds of hours and thousands of dollars on…
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