November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Hennessy’s Absurd, Stylish Films Shake Off Stiff Brand Perceptions

While people tend to drink cognac neat or on the rocks, Hennessy wants to shake things up with a playful and stylish campaign that shows the spirit’s versatility. “Made for More” is the debut work for Hennessy by agency Wieden + Kennedy Amsterdam, which won the account from previous agency Droga5. The campaign shows viewers…
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